New Corner at Bon Marché Rive Gauche

Paris, the capital of elegance and art de vivre, is unveiling an exclusive new concept within the prestigious Bon Marché Rive Gauche department store. In collaboration with Architecture Intérieure du Vin, this new corner offers an immersive experience in the Art of Living centred around wine, blending design, elegance, and functionality. The project, the result of a remarkable synergy between DCWéditions and L’Atelier du Vin, showcases original creations that are ready to be discovered.

 

© Miléna Latil

 

A Historical Heritage: Le Bon Marché and Atelier Pomone

Founded in 1852, Le Bon Marché has always been at the forefront of luxury retail, representing the very best of Parisian craftsmanship. Recently, the reopening of its historic Atelier Pomone, traditionally dedicated to the decorative arts, marks a return to its roots for this iconic store. This space, now devoted to contemporary design, neighbours our new corner, reinforcing the connection between tradition and modernity.

 

A Meeting of Wine Architecture and Design

This showroom, developed with Architecture Intérieure du Vin, embodies an innovative vision of space design dedicated to wine. Our furniture, created to enhance the oenological experience, blends timeless aesthetics with ergonomic design, showcasing the artisanal craftsmanship that reflects our company’s passion for the world of wine. Each piece is carefully crafted to optimise bottle storage while elevating their presentation.

Le Bon Marché Rive Gauche thus becomes a setting where a selection of our collections comes to life, inviting wine enthusiasts and professionals alike to rediscover the art of cellaring and wine storage. The understated elegance of our materials, combined with a functional approach, meets the needs of the most discerning wine lovers, while adding a touch of sophistication to both modern and classic interiors.

DCWéditions: Where Light and Wine Meet

It was at the initiative of DCWéditions, a renowned lighting design house at the forefront of innovation, that we had the opportunity to collaborate and create a shared space at Bon Marché Rive Gauche. Sharing a common vision of aesthetics and comfort, we coexist harmoniously in this corner, where their lighting and our furniture complement one another, each element naturally finding its place.

Here, light plays a central role in the experience, revealing every nuance of the wine while creating a soft, intimate atmosphere conducive to tasting. Evoking the concept of “drunk light,” so cherished in poetry, DCWéditions’ lighting fixtures play a key role in illuminating the space with style, while subtly enhancing the lines of our furniture.

 

L’Atelier du Vin: The Art of Oenological Tools

No wine-dedicated space would be complete without the essential tools for tasting. L’Atelier du Vin, a pioneer in the design of oenological tools, is naturally present in this project. Their products combine aesthetics and precision, perfectly aligning with the philosophy of Architecture Intérieure du Vin.

Their corkscrews, decanters, and other accessories, displayed in our corner, are indispensable elements that help create a complete oenological experience, from service to tasting. Each tool is crafted with meticulous attention to detail, honouring both viticultural expertise and a passion for wine (in moderation).

 

Don’t miss the chance to discover a unique space, where wine, light, and innovation come together to enrich our everyday lives.

*Frédéric Dard eloquently expressed this in reference to Château Yquem: “A noble splendour descends into you like light. For Yquem, too, is light. Drunk light!”